E-Commerce

How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to […]

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Apple’s China stance makes for strange political alliances, as AOC and Ted Cruz slam the company – TechCrunch

In a rare instance of bipartisanship overcoming the rancorous discord that’s been the hallmark of the U.S. Congress, senators and sepresentatives issued a scathing rebuke to Apple for its decision to take down an app at the request of the Chinese government. Signed by Senators Ron Wyden, Tom Cotton, Marco Rubio, Ted Cruz, and Congressional

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How to Use Event Marketing to Generate Leads & Close Sales

Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more

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How to Set Up Your E-commerce Product Page for Maximum Conversions

E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 trillion in sales, which is expected to nearly double to $4.5 trillion by 2021. And by 2040, nearly 95% of all purchases are expected to be via e-commerce. But tapping into this multi-trillion dollar industry isn’t easy. As an emerging e-commerce entrepreneur,

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Comparison of the Top 6 E-commerce Platforms

A report from Business Insider shows that e-commerce is growing almost five times faster than in-store sales. This has attracted the attention of China and the US – the world’s largest economies – and others are following suit. So it’s not surprising that 95% of purchases are expected to take place on the web by 2040.

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Syte’s AI-powered image recognition tech raises $21.5m to fund expansion

Syte has developed image recognition technology to help retailers stay competitive in the ‘fast-evolving’ e-commerce industry. On Monday (9 September), Tel Aviv-based Syte announced that it has raised $21.5m in its Series B funding round. The start-up, which has raised more than $30m to date, said the round was led by Viola Ventures, with investment from Storm

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Alibaba acquires competitor Kaola from NetEase in $2bn deal

Alibaba is acquiring Kaola and integrating it into Tmall, creating the largest cross-border e-commerce platform in China. On Thursday (5 September), Alibaba announced its intention to acquire NetEase’s import e-commerce platform Kaola for approximately $2bn. Both Alibaba and Kaola have significant operations in Hangzhou, the capital of China’s Zhejiang province. The transaction will pave the

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Alibaba acquires NetEase Kaola in deal worth $2 billion – TechCrunch

Alibaba Group has acquired NetEase Kaola for $2 billion, the two companies said today, and will integrate it into Tmall, creating the largest cross-border e-commerce platform in China. The announcement follows weeks of media reports about a potential deal, which was said to have stalled in the middle of August after the companies reportedly disagreed

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The Human Cost of Amazon’s Fast, Free Shipping

Their paychecks are signed by hundreds of companies, but often Amazon directs, through an app, the order of the deliveries and the route to each destination. Amazon software tracks drivers’ progress, and a dispatcher in an Amazon warehouse can call them if they fall behind schedule. Amazon requires that 999 out of 1,000 deliveries arrive

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Benefits and Limitations of E-commerce You Should Consider

We live in a world where everything is going digital, including stores. E-commerce, which is the act of selling products and services online, has transformed the market place on a global scale. People no longer need to visit brick and mortar stores to buy things. This has created an opportunity for many people to start

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