Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into […]
Amazon advertising: Beyond Prime Day Read More »
The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach
How to Use Content to Boost Your E-Commerce Sales Read More »
The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and
It’s a pressure-packed holiday season for retail Read More »
The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for. To better understand this widening disconnect, we first need
How brands can close the gap between themselves and consumers Read More »
Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a
Amazon’s new Spark social feed wants to be ‘Instagram for products’ Read More »
The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across
The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Read More »
Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.
Facebook tests ads in Marketplace, its Craigslist-like shopping section Read More »
Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiancée, Khristy Hill, after their son was born in 2014. “I’ve always been influenced by streetwear and hip hop, and I didn’t
Amazon’s third annual Prime Day has to come to a close, and it appears everyone made out like bandits. In addition to the 30-hour event marking Amazon’s biggest sales day ever and driving more Prime memberships than any other day in Amazon’s history, Amazon sellers earned nearly 60 percent more profit during the event than
Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data] Read More »
The term “millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store. “As a
Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique Read More »
