It should come as no surprise, but for the record: Amazon says yesterday’s Prime Day was its biggest sales day ever. Amazon doesn’t share exact figures; instead it only gives data points that are relative to past performance. In this case, Amazon says this year’s Prime Day “grew by more than 60 percent compared to […]
Prime Day 2017 was Amazon’s biggest sales day ever Read More »
There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth
11 Customer-Centric Ways to Grow Your E-Commerce Revenue Read More »
With Prime Day just hours away, both Amazon and Google are hoping to woo shoppers with discounts on their smart speakers — but Amazon’s aggressive pricing on both the Echo and Dot could tip the balance in its favor over Google Home. The latter — Google Home — is already available for just $99, a
Prime Day brings a price battle between Amazon Echo and Google Home Read More »
With Amazon’s third annual Prime Day just days away, new research out today estimates that the program has grown by 35 percent in the past year. Consumer Intelligence Research Partners (CIRP) has been tracking Amazon Prime’s growth for the past couple of years, and its latest research estimates that there were 85 million Prime members
Amazon Prime hits 85M member milestone, researchers say Read More »
Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by
Google Now Compressing Display Ads with Brotli Read More »
There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin, scarcity, are so
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While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of
Customers view a ‘single lens’ Read More »
When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
The Ultimate Guide to Using Bing Ads Read More »
Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all
How E-commerce Companies Can Boost Sales with Facebook Ads Read More »
Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with
The Most Profitable Automations for E-Commerce Businesses Read More »
