As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. […]
What Amazon’s Marketing Strategy Can Teach SMB Owners Read More »
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you
“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’
Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for
The Power of Social Shopping on Instagram (and How to Sell More in 2019) Read More »
Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet, surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8% of Amazon’s total sales for 2018. In just 36 hours.
7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day Read More »
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on @shop will be 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators that are of interest to our community so
Instagram launches @shop account to boost interest in shoppable posts Read More »
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the app. The feature will be available to a small group of individuals, fashion retailers and media brands
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company announced its users will be able to create, manage and launch Facebook dynamic ad campaigns through its e-commerce solution. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform Read More »
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while
Amazon advertising growth slowed again in Q1: Does it matter? Read More »
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said
The retailers and brands delivering first-rate mobile AR experiences Read More »
