Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and […]
Lush UK bids farewell to social. Will other brands follow suit? Read More »
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unify customer experiences across online and offline environments and more. What does it offer? Google Cloud for Retail includes
Google Cloud goes after commerce market with Cloud for Retail solutions Read More »
Yesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google Assistant. That includes Google Home, Android devices and iPhones. The company said the capability will come to other platforms soon (read: Alexa). Update of an existing partnership. Though being treated as an entirely new announcement,
Walmart doubles down on voice grocery shopping with Google Home Read More »
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent
Building a decent e-commerce store is easy, but growing a successful e-commerce business is much harder. To develop a rewarding e-commerce business, you need a web store built on the fundamentals of experience, know-how and constant improvements over time. It’s the same as running in a marathon: you need to carefully prepare so that you
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks
Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app. The limited launch has been extended to 23 brands, including Adidas, Burberry, Dior and MAC Cosmetics. The company said it will be making the feature available to more brands
Instagram debuts in-app checkout for e-commerce brands Read More »
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make
Teikametrics adds hourly bidding optimization for Amazon advertising Read More »
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000 — to programmatically buy display and video ads across Amazon sites
Amazon’s streamlines DSP usability as it continues ad biz ramp up Read More »
A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the vulnerability? The report says hackers are targeting the Abandon Cart Lite for WooCommerce plugin, which is currently installed on more than 20,000 sites. The plugin aims to help
WordPress plugin to win back cart abandoners leaves sites open to attack Read More »
