E-Commerce

Retailers spent nearly 50% of mobile ad dollars in second half of 2018

Channel: Retail, E-Commerce, Mobile Marketing /

Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49 percent of mobile ad spend share during the second half of 2018, according to a recent report from the mobile ad solution Smaato. Based on global publishers and advertisers on Smaato’s platform, the report looked […]

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RichRelevance adds deep learning so new products can get recommended

A-From MTT, Channel: Martech: Commerce, E-Commerce /

Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories. That’s the view of Carl Theobald, CEO of shopping personalization platform RichRelevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites. Understanding intent.

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Amazon’s Project Zero launches to help brands fight counterfeiters

Amazon, Channel: Retail, E-Commerce, Machine Learning & Artificial Intelligence, Marketing Tools /

Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an invite-only program for Amazon sellers that will enable automated protections, a self-service removal tool and a product serialization process to help brands fight back against fake products. Automated Protections. Amazon’s new automated protections process

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7 E-commerce Marketing Tasks Every Store Owner Should Outsource

Content Writing, copywriting, E-Commerce, E-commerce Marketing, Email Marketing, Facebook Group, Marketing, Outsource, product listings, product photos, SEO, Social Media /

As a store owner, you should not be doing e-commerce marketing tasks. These tasks, although vitally important to your business, should be passed off to capable individuals. First of all, you should be spending your valuable time on core business areas and not on operations. To grow and thrive, you need to work on your

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‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing /

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the

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7 Marketing Strategies that Work to Increase Conversions

brand ambassadors, conversion rate, conversions, E-Commerce, e-commerce app, Facebook Marketing, interactive email content, live chat, Marketing Strategies, Marketing Strategy, pop-ups, video content, Video Marketing /

Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your

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17 Actionable Marketing Strategies You Can Borrow from E-commerce

cart abandonment, chatbot, CTA, Customer, Customer Reviews, E-Commerce, E-commerce Marketing, Email Marketing, guest checkout, Marketing Strategies, Marketing Strategy, mobile friendly, natural advertising, personalization, search bar, SEO, user friendly, UX, value proposition, video /

As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting

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Amazon’s ad business continues to soar, topped $3 billion for first time in Q4

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Advertising, E-Commerce /

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017. Surpassing expectations. That’s far and above the $4.6 billion eMarketer had estimated in

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