With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel strategy, which is essential today to support consumers throughout their purchasing journey. Which steps does the customers take before making their final purchase? […]
How does an omnichannel vision increase sales? Read More »
Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 trillion
Holiday shoppers spent record-breaking $126 billion online in 2018 Read More »
Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth. But the other side of the story is closures and bankruptcies; Sears and
Retail in 2019: Store evolution, tech adoption and what it will take to win Read More »
The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is fueling growth in order returns. Overall, U.S. retail returns are estimated to cost retailers $550 billion by 2020, an increase of 75.2 percent from four years
It’s post-holiday return season: How marketers can make the best of it Read More »
Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per
Merkle launches bidding platform tailored for Amazon sponsored brand ads Read More »
As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the
3 ways customer data drives more impactful brand experiences Read More »
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments Read More »
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day. Why you should care
Move over, Prime Day. Amazon’s Cyber Monday takes the crown. Read More »
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest
Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can save products to. After tapping a product tag in a Story or on a post
Instagram unveils 3 new shopping features ahead of holidays Read More »
