Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend […]
Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce
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Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace Read More »
A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your products get discovered in a competitive online marketplace, small businesses need to
Why Online Marketplaces Care About Barcodes (And You Should Too) Read More »
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to
NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising
80% of Amazon advertisers plan to increase budgets in 2019 Read More »
E-commerce marketing can be tricky to navigate, especially when first starting out. Here are some aspects of e-commerce marketing that are crucial to remember: 1. Relevant Content If you plan to get on the e-commerce marketing bandwagon, you will need a fair amount of relevant content that your customer-base finds useful. This can come through
9 Elements to Remember When First Starting Out Read More »
Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat
Snapchat launches multiple e-commerce ad options in time for holiday shopping Read More »
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, and then press and hold on the camera screen to launch an Amazon product page to learn more and
Snapchat partners with Amazon to let users shop from pictures Read More »
In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile Read More »
