It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting sales tax from customers in states in which they did not have a physical presence […]
Marketers prepare for changes in states’ sales tax nexus laws Read More »
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes
Shopify now lets stores create AR experiences for iOS 12 Read More »
Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number of e-commerce brands, the company reports more than 90 million accounts per month have tapped on the shopping bag tag used in
Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore Read More »
Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome
Amazon streamlines ad products under new Amazon Advertising brand Read More »
With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while
Beginner’s Guide to Amazon PPC Ad Campaigns Read More »
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house,
Why you’ll benefit from fully funding your core brand terms on Amazon Read More »
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By
Analysts say Amazon’s advertising business will surpass AWS by 2021 Read More »
Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and industries. With the new toolset, developers can offer customized payment solutions that incorporate internal or third-party tools and systems, such as inventory management or CRM. Here’s Square’s description of the benefits of the program: The
Square opens platform to third-party developers to create new payment experiences Read More »
If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak
How to structure your email program to retain customers Read More »
In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million items sold in each of the following categories: toys, beauty products, PCs and computer accessories,
Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever Read More »
