E-Commerce

3 Killer Amazon Advantages: How To Improve Your Marketing Now

Amazon, BuzzSumo, E-Commerce, Marcus Sheridan, Marketing / Good To SEO

Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers. While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Having watched Amazon first as […]

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Amazon crashes on Prime Day, creating a less than prime shopping experience

Amazon, Channel: Retail, E-Commerce / Good To SEO

Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,

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Most Underestimated Habits of Wildly Successful People

E-Commerce, leadership, self-awareness, successful people / Good To SEO

In the era of e-commerce and online businesses, there are more entrepreneurs and self-employed people than ever before. A person who makes their own fortune has a different set of responsibilities than their less ambitious counterparts, seeing as how their future depends on choices they make and the actions they take, but most importantly, the

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Crowdsourcing your inventory: Outsource product and empower customers

Channel: Retail, E-Commerce, Retail Column / Good To SEO

As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers have become accustomed to increasingly accurate recommendations as they shop, and tomorrow’s consumers will expect increasing levels of personalization and customization for the products they buy.

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How to Design an App for E-commerce

app design, apps, Design, E-Commerce, How To, Mobile & Apps / Good To SEO

FirmBee / Pixabay Every type of product we make has a set of design and function rules we need to abide by. The same kinds of parameters exist when venturing into the wonderful world of E-commerce apps. With that in mind, it’s in our best interest to identify such foundational guidelines and blueprint any design

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Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

A-Post to MarTech Today, Amazon, Channel: Martech: Commerce, E-Commerce / Good To SEO

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in a state did not have to collect sales tax from customers in that state. Now,

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Loyalty is more than marketing, it’s a mindset

Channel: Retail, E-Commerce, Retail Column / Good To SEO

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase it fervently, but few

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The myths that keep you from winning on Amazon

Amazon, Analytics, Channel: Retail, E-Commerce, paid search, Retail Column / Good To SEO

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by

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US Supreme Court clears the way for sales taxes on all e-commerce sales

Channel: Retail, E-Commerce / Good To SEO

Online shopping may soon be a little more expensive. In a case called South Dakota v. Wayfair (.pdf), the US Supreme Court today overruled a 1992 decision, Quill v. Heitkamp, that prevented states from requiring online retailers to collect sales tax when there was no physical business presence in the state. Quill was a catalog

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How to Collect & Use Emails Without Breaking Amazon’s Terms of Service

Amazon, Amazon listings, Amazon sellers, Amazon Terms of Service, Customer, E-Commerce, Email Marketing / Good To SEO

Email marketing can help Amazon sellers take their business to the next level. Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers

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