Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend to forget – the customer journey is no longer linear. Gone are the days when […]
How to build trust at every stage of the customer journey Read More »
SMEs need to choose a CRM that is easy to use and will grow with their business – without additional costs A good customer relationship management system is vital. Whether you’re a large enterprise with multiple products, integrated marketing and sales teams, and have thousands of monthly customers or are a small start-up wanting to better
Easy to use CRMs for SMEs that will scale with your business Read More »
Chatbots that say “I’m sorry, I don’t understand that” fail in today’s consumer-brand interactions – here’s why! At MarTech San Francisco 2017, Nick Pandolfi of Google’s Global Product Partnerships claimed that language is the new user interface. But chatbots are still a nascent technology, and they come with positives and negatives. People are willing to
Conversational design is the future of forging great customer relationships Read More »
From productivity and revenue to a deeper understanding of customer behavior, businesses are living and dying by their CRM data The need for that data is growing, too. CRM as an industry is expected to boom to over $40 billion by the end of 2017. Meanwhile, the ROI of a well-implemented CRM system is nothing
6 ways marketers are misusing CRM data and how to improve it Read More »
Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I mention time? Realistically, we are only able to keep up with about a dozen strategies.
4 important processes marketing need to automate in their CRM Read More »
