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What’s the Right Content for Each Stage of the Marketing Funnel?

blog post, content funnel, Content marketing, content marketing funnel, conversion, Customer, ebook, Infographic, landing page, leads, qualified prospects, sales funnel, types of content, video, webinar, white paper / Good To SEO

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier […]

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The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often suck. I want to try to help fix this by drawing from the Convince & Convert team’s experiences with dozens of brands. I