Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit […]
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Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy Online shoppers seem to be embracing the Internet of Things (IoT) era like no other. The introduction of connected devices, applications, and touchpoints has brought about a
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Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants. Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal
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As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion.
The little-known Amazon advertising strategy that’s changing the industry Read More »
Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this
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Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce
Your e-commerce website crash test: 5 warning signs to consider Read More »
More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choice available to consumers now, which is much more than at any other time in our economic development. At the same time, it has
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Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female
Global sports sponsorship and Instagram’s shoppable content testing – News Roundup Read More »
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support Videos have taken the marketing world by storm. By 2021, video traffic
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Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward. That being said, whatever
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