Ecommerce strategy

8 tips to help your e-commerce business leave your competition in the dust

ecommerce, Ecommerce strategy /

As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce is transactional in nature, there is a human element in effectively building long-term relationships with […]

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5 must-have e-commerce tools to improve your results

ecommerce, Ecommerce strategy /

Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping you acquire more customers, analytics tools for understanding your audience and improving your strategy, competitor

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3 ways to make your videos stand out on Amazon (and beyond)

ecommerce, Ecommerce strategy, video, video marketing techniques /

How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product

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5 pricing tips to raise your e-commerce AOV

E-commerce pricing strategy, Ecommerce strategy, Online retail merchandising /

Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ This is never truer that in the world of marketing in general, and Offer pages

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Niche product optimization: The key to future e-commerce success

customer service, Ecommerce strategy, Online retail merchandising /

You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales. It’s no surprise then that there is cutthroat

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3 Tips for e-commerce brands to re-engage with their existing customers

Customer lifecycle marketing, Customer Loyalty programmes, Digital marketing strategy, Ecommerce strategy /

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are

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5 must have e-commerce strategies that will shape 2019

E-ommerce, Ecommerce strategy, Planning product launch campaigns /

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers

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Subscription e-commerce done right | Smart Insights

Digital marketing strategy, Ecommerce strategy /

To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one

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Optimizing your e-commerce site for voice search

Digital marketing strategy, Ecommerce strategy, voice search /

Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice

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Black Friday Index 2018: What were the key trends?

black Friday, Ec, Ecommerce strategy, Marketing Black Friday /

Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018. This year once again saw record online sales, with Adobe announcing that US

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