Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase […]
Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for
Digital-first cash back is best customer loyalty scheme Read More »
This article covers 50 actionable methods you can implement to get quality backlinks to your site Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks. However, if
50 actionable ways to build links to your e-commerce store Read More »
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to
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You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job
Use ‘concierge selling’ to raise your e-commerce revenues Read More »
How to start an eCommerce (business on a budget) The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in 2017. Logically, many people are thinking about pursuing a career in that field. Launching an
Financing your e-commerce before the first customer – 8 budgeting tips Read More »
How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are selling it, and attendees are just trying to keep up. If you walk away from
Learn the value of chat interactions for your business Here’s the first thing to know about chat, and online communication in general: direct, real-time human interaction improves brand engagement. Granted, people who know the exact product or service they want don’t need help. But these people are the minority. Most people either need considerable help
Ecommerce strategies that will set your business apart from competitors Traditional retail is dead. Or perhaps it is experiencing a slow death due to the rise of the Ecommerce industry. Many experts will say that the retail apocalypse has been greatly exaggerated but the truth is, more and more brick and mortar stores are gearing
Ecommerce strategies to uniquely position your business Read More »
You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always been my mantra. While I haven’t always been able to achieve this, it’s still a
