Ecommerce strategy

How to drive your ecommerce sale with desktop push notifications

Ecommerce strategy /

Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. Today, the tables have turned and such statements make little business sense. Many businesses are […]

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7 risks you need to know when launching your ecommerce business in 2018

Ecommerce strategy /

Those in ecommerce industry tend to consider benchmarks, budgets, and trends to streamline their businesses. Unfortunately, they ignore risks Every year, around this time, Shopygen publish a post on important risks that cannot be ignored by our readers’ businesses and clients. Download FREE Resource – 10 ecommerce mistakes Explore the top 10 ecommerce mistakes and

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Using Digital Marketing to improve your ecommerce visibility [Case Study]

Ecommerce strategy, SEO BLOG /

How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back in 2005 and proved popular with users in creative careers. How have Dealhack marketed themselves? Through market research and competitor analysis, the company positions itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs

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How important are brand’s direct Ecommerce websites?

Ecommerce strategy, SEO BLOG /

Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital marketplace analysis, I show how a methodology for summarising the online marketplace from a customer

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The 8 best ways to engage with ecommerce customers

Ecommerce strategy, SEO BLOG /

Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, companies aren’t profiting as much as they should because they’re not engaging customers as much

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Is voice search the next big thing in E-commerce?

ecommerce, Ecommerce strategy, SEO BLOG, voice search /

Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing

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Barriers to mobile conversion | Smart Insights

Ecommerce strategy, Mobile vs Desktop usage statistics, Online Retail growth statistics, SEO BLOG /

Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % of mobile share of digital minutes which, as our mobile-smartphone stats summary shows stands at 71%

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