Powerful digital sales strategies to ensure you make the most of your ecommerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million ecommerce stores. But only […]
3 advanced strategies to boost your ecommerce store’s revenue Read More »
A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave Chaffey’s books which feature this case study. In this article we summarise eBay’s objectives, strategy
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about
What techniques and strategies will influence ecommerce trends in 2018 Read More »
How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more and more people shopping online, there’s never been a better time to look at options like
Why these 10 ecommerce features are essential to your online marketing efforts Choosing the best ecommerce platform for your needs is difficult. You’ve got dozens of choices, and it can be hard to tell the difference between the truth and the marketing hype. When you factor in your shopping list of features to consider and
10 ecommerce platform marketing features you can’t live without Read More »
Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25% Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate
The products with the highest ecommerce conversion rate Read More »
A visual checklist to the essential features of an ecommerce site to ensure success Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site
72 essential features of an ecommerce site [infographic] Read More »
An easy, visual guide to help you implement AMP for ecommerce to increase conversions E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. With changes in consumer shopping behaviors, online brands have had to adjust how they market
Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It’s hard to believe now, but many consumers were reluctant to buy online, so it was important for retailers to understand the drivers and barriers
The reasons why consumers shop online instead of in stores Read More »
How and where to get human input for your Web experiences. We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in my gut. Why? Because, as social animals, we long for human interaction. In
