Ecommerce strategy

Ecommerce customer survey report: combatting the industry challenges

Ecommerce strategy, SEO BLOG / Good To SEO

What challenges impact the ecommerce industry and how can you overcome them according to your customers? With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from not just industry giants but also from nascent brands that are coming up as we […]

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Break through the Black Friday noise with this Digital Marketing strategy

Ecommerce strategy, SEO BLOG / Good To SEO

How UK retailers can stand out in the Black Friday American crowd Black Friday is no longer a frenzy that only takes place in North America. British consumers have embraced the phenomenon with open arms, and sales topped a record £5.8 billion over the four days between Black Friday and Cyber Monday in 2016. This

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The top retail and E-commerce blogs

Ecommerce strategy, SEO BLOG / Good To SEO

Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s surprising that much advice on marketing best practices is ‘vanilla’, simply covering advice that could

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10 Ways to Reduce Cart Abandonment and 1 Easy Way to Recover Up To 30%

Ecommerce strategy, Retail cart abandonment and recovery, SEO BLOG / Good To SEO

Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items. Sounds familiar? This is the cart abandonment phenomenon. Cart abandonment is a common

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How Ecommerce Brands Are Evolving and How to Keep Up

Digital marketing trends 2017, Digital Marketing Trends 2018, Ecommerce strategy, SEO BLOG / Good To SEO

Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell. In a saturated marketplace, marketers

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user generated content most influencial buyer purchase decisions ecommerce

Ecommerce customers are influenced heavily by user generated content

Ecommerce strategy, SEO BLOG, User-generated content - UGC / Good To SEO

Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when

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