It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine learning and predictive analytics can be. But can retailers squeeze more out of AI on […]
AI: More sales, revenue or profit? You choose Read More »
By Graeme Caldwell Retail is easy to describe. A company buys a product. They sell it for more than they paid. The difference is their profit. In reality, retail is complicated because everyone involved seeks to maximize the difference between a product’s value and what they pay for it. Manufacturers want to sell for as much
Smart Strategies for Pricing Products in Your E-Commerce Store Read More »
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win
The overall ecommerce sales are increasingly coming from mobile devices. In 2018 it was 40% of the total sales, and by 2021 it is expected to jump to 54%. For businesses that develop ecommerce apps, it means they are better positioned to address this growth. However, it is going to take more than coupons and
These Ecommerce Mobile App Features Keep Your Customers Hooked Read More »
Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’
The ROI of predictive analytics platforms for e-commerce Read More »
Consumers base their decision to make an online purchase on many different factors. And according to a survey by Marketingsignals.com, images play a big role. Close to two thirds or 61% said insufficient or poor-quality product imagery is a deterrent. Considering a product image may be the first time a consumer sees the item; the
Top 10 Ecommerce Mistakes to Avoid on Your Website Read More »
Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this
E-commerce marketing budgets increasing with focus on customer acquisition Read More »
When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores’ performance The procurement process is not simple and straightforward. It’s complicated. The manual procurement process is very labour-intensive, time-consuming, and involves a lot of paperwork. On the other hand, when you use technology in your
Top advantages of using technology in the procurement process Read More »
Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce
Your e-commerce website crash test: 5 warning signs to consider Read More »
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of
We Are An Experience-Driven Company, Says Chewy CEO Read More »
