ecommerce

Three key retail & ecommerce trends from Meeker’s Internet Report 2019 – Econsultancy

Celebrated internet analyst Mary Meeker has just released her 2019 Internet Trends report: one of the most highly-anticipated annual reports into the state of all things digital. This year’s report is the first that Meeker has put out since leaving venture capital firm Kleiner Perkins to found her own late-stage VC firm, Bond Capital. Clocking […]

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Fiverr Is The Everything Store For Digital Services, Says CEO

“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook asking if someone knows a good graphics designer. What we’re doing is we’re making it a one-click experience. There’s no bidding, betting, negotiating. There’s browse, search, buy. It’s an Amazon experience

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61% of commerce companies say their business model is under pressure – is CX the key to success? – Econsultancy

In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves. According to Econsultancy’s ‘Reinventing Commerce’ report, in association with Sitecore, the answer to this problem lies in a superior digital experience – and one that is worth

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Take My Money! eCommerce Tips for Processing Payments

In 2019, there are more choices than ever for processing payments online. There’s really no excuse to offer your eCommerce customers a shady checkout experience. No longer does an online business need to be a giant corporation in order to deliver a slick checkout user experience (UX). Today’s payment gateways are full of bells and

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Everything Can Be Digital At The End Of The Day, Says Wingstop CEO

“Everything can be digital at the end of the day,” says Wingstop CEO Charles Morrison. “We still take a lot of phone orders and a lot of people still walk. So every time somebody accesses us we want the opportunity to digitize that transaction. Why? Because the digital transaction tends to have almost a five-dollar

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A day in the life of… VP Marketing EMEA at Bazaarvoice – Econsultancy

Today’s ‘day in the life’ interview comes from the world of ecommerce and Bazaarvoice, the ratings, reviews and user-generated content platform. Sophie Light-Wilkinson is VP Marketing EMEA – we caught up with her to ask about what she does, how she does it, and what advice she has for marketers at the beginning of their

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What does the new Adobe & Amazon partnership mean for ecommerce? We ask the experts – Econsultancy

Earlier this month, Adobe announced a new partnership with Amazon – Magento Commerce branded stores for Amazon sellers. This will give Amazon sellers access to the Adobe Magento Commerce platform, providing them “with a seamless way to grow their business and scale for peak shopping periods.” Essentially, it means that smaller merchants can build their

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Amazon DSP – Taking over the Programmatic World

To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created

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VP Consumer Experience at Coty’s Beamly on the role of tech in retail – Econsultancy

Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator. He is set to speak at this year’s Festival of Marketing, all about Beamly’s aim to build products that create a dazzling customer experience. Here’s a little teaser from Tariq, with much more to come at the

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B2B ecommerce is big but companies are failing to meet buyers’ expectations – Econsultancy

More and more B2B businesses are selling their wares online, but B2B ecommerce continues to lag B2C ecommerce. According to Sana Commerce’s B2B Buying Process 2019 report, which polled 560 buyers who purchase from manufacturers, wholesalers and distributors, buyers now purchase on average 75% of their products online. But less than a fifth of B2B

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