In just a few short years, many consumers have made the switch from using their traditional desktop to browse online to using a mobile device such as a phone or tablet. A study from ComScore revealed that 60 percent of consumers browse the internet with their mobile devices, while 40 percent still use their desktop […]
3 Reasons you Need a Mobile-Responsive eCommerce Website Read More »
Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service
The new era of personalized marketing is here. Are you ready to adapt? Read More »
A new report from Episerver has revealed eCommerce marketing insights from more than 4,500 consumers about the current state of online shopping and how marketers need to adapt to the latest trends. Its findings confirm a few things widely known in the industry, but there are also a few surprising revelations about consumer expectations that
eCommerce Marketing Trends in 2019 Read More »
Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates
How to Decide Which Online Sales Channel to Sell Your Products On Read More »
To ensure the success of your eCommerce store, you will need to put a strategy in place to execute a website that will be optimised for Google and converts visitors into customers. In this post, you will learn the steps that you should take to plan the build and deployment of your eCommerce store. Whether
Steps To Take When Planning An eCommerce Store Read More »
Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the problem: UK retailers are under massive competitive and economic pressure. Stores are closing and thousands of jobs are under threat. Online behemoths like Amazon,
Crossing the online merchandising chasm Read More »
I’m sure I don’t have to tell you how important social media marketing is for an eCommerce shop. It doesn’t matter if you are a big brand or if your online store is just your side hustle. If you want to sell products in today’s crowded marketplace, you need to be using social media and
Using Social Media Marketing for eCommerce Read More »
“The market narrative is always it’s a zero-sum game,” says Imran Khan, co-founder and CEO of Verishop, a new Amazon competitor launching soon. “You are coming in and it’s Verishop versus Amazon or Snap versus Facebook. Those are great stories, but ultimately I fundamentally believe that all of us are on the right side of
“It’s Not a Zero Sum Game” Read More »
91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the less content marketers are responsible for planning. Additionally, UGC is highly trusted by consumers because
3 tips to make user-generated content one of your most powerful marketing weapons Read More »
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which
New visual search innovations tap human emotions and biological buying triggers Read More »
