Ecommerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and […]
3 Tips to Improve Your Ecommerce Multichannel Marketing Efforts Read More »
Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons
More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choice available to consumers now, which is much more than at any other time in our economic development. At the same time, it has
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Home / Design / 35+ Stunning Examples of Real-Life Websites Using WooCommerce By WinningWP Editorial Last updated: May 7, 2019 There’s no denying the overwhelming (and ever-increasing) popularity of WordPress — from directories, online portfolios and job boards, to massive online magazines publishing literally thousands of articles a year, WordPress has become the go-to tool
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When talk turns to SEO, Google is the first name that comes to mind. But, it’s not the biggest name in retail search. That crown belongs to Amazon, which overtook Google as the most popular platform for product searches in 2015 with 54% of the share, according to a 2018 report. Yet the topic of
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences. Attraqt is one player in this place, helping retailers with search, navigation, personalization and recommendations. We caught up with Attraqt’s Head of Experience Optimisation, Katie Woodhead, for our latest ‘day in the life’. Please describe
A day in the life of… Head of Experience Optimisation at Attraqt – Econsultancy Read More »
There are two types of product descriptions: those that tell and those that sell Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those that sell. Most e-commerce businesses simply tell their customers about products, instead of turning them
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Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any
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Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing that they have similarities. They want to purchase from companies that understand them, their needs
Product reviews have big impact on shopping behaviour Read More »
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above.
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