2018 saw a number of significant innovations in the payments industry, with new regulations and emerging technologies contributing to the transformation in areas such as payments-channel integration, data protection, and digital identity. Thanks to customers’ increasing demands for value-added services, the pace of this evolution looks set to be maintained over the next 12 months. […]
Cyber attacks are becoming increasingly common, meaning that, if you’re not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian Brand Equity Foundation or IBEF, India is the fastest growing e-commerce market. IBEF mentions that
Fortify an e-commerce business against potential cyber threats Read More »
Steve Gershik is CMO at inRiver, a product information management (PIM) solution. We caught up with Gershik to ask about his typical day, his favourite ecommerce experiences and what it takes to work in the industry. If you want to feature on the Econsultancy blog, get in touch. Please describe your job: What do you
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older
Four marketing trends from China in Q1 2019 – Econsultancy Read More »
Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is
Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’. The retailer said that it will be monitoring customers who continually buy and return clothing, with the view to deactivate the accounts of those it deems to be ‘serial returners’. Asos also increased its returns policy from
What does ASOS’ new returns policy mean for ecommerce? We ask the experts – Econsultancy Read More »
The fashion industry is worth $32bn to the UK economy according to the CEO of the British Fashion Council, with the country employing around 890,000 people across a wide range of fashion-related jobs. But while it’s undoubtedly a thriving industry, there is a much bigger price to pay for the privilege of fast and affordable
What are fashion retailers doing to combat environmental costs? – Econsultancy Read More »
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in
Push notifications for user re-engagement: 8 dos and don’ts Read More »
The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour. Despite many retailers struggling on the
Four factors fuelling the growth of fast fashion retailers – Econsultancy Read More »
It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully lure consumers to their websites? Unfortunately, according to new research published by Episerver as part of its Reimagining Commerce report, over half of them are still likely to head
Shoppers leave brand websites to check Amazon: report – Econsultancy Read More »
