ecommerce

Majority of consumers will only engage with personalized marketing messages

digital advertising, ecommerce, email personalization, Facebook advertising, Web personalisation /

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from […]

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Luxury marketing search strategy, Part 2: Strategies and tactics

Chanel, consumer behavior, ecommerce, Jimmy Choo, Luxury goods, luxury marketing, luxury marketing search, retail, search intent, search strategies, SEO /

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize

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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

Apparel, BrandBuildingPro, CEOTrends, CustomerExperienceNews, ecommerce, Fashion, FutureRetailNews, Manny Chirico, PVH, RetailConvergenceTrends, tommy hilfiger /

“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think

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How to make a compelling offer your customers just can’t turn down

ecommerce, Ecommerce strategy /

Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward. That being said, whatever

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CPGs Face Competition of Biblical Proportions 

2018 retail predictions, 2019 ecommerce, cpg, D2C, digital ecommerce, direct to consumer, DTC, ecommerce, Omnichannel retail /

There’s a famous story you’re no doubt familiar with about a menacing giant who was so ferocious that even the bravest of warriors didn’t dare to challenge him. Trained from birth as a warrior and ever so confident in his abilities, he challenged the warriors of Israel to one-on-one combat — winner takes all. Only

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How to increase conversions: Ideas, tools, examples

conversions, digital marketers, ecommerce, increase conversions, Industry, on-site conversions, SEO TOOLS, tools, traffic /

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your

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