While the podcast advertising market is growing, ad performance remains notoriously hard to measure. According to IAB, the challenge has been “for podcast producers and distributors to offer buyers a set of metrics that is consistently defined and measured equally across the podcast medium”. As a result of difficulties relating to ad measurement in podcasts, […]
Five examples of podcasts from retail brands – Econsultancy Read More »
Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.” Social Media Examiner’s 2018 Industry Report shows that 80
Four visual design cues ecommerce marketers should use in 2019 Read More »
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens. We caught up with her to ask the usual questions about skills, metrics, career history, advice for newbies and what a typical day looks like. Please describe your job: What do you do? I’m VP, Marketing at Tryzens, a full service digital commerce consultancy. Our
A day in the life of… VP Marketing at Tryzens – Econsultancy Read More »
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon. While the company’s recently reported fourth-quarter earnings weren’t horrible, it reported a drop in same-store sales and lower margins. And investors seemed spooked by its future
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15
Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
The ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web store UX stays the factor that defines who wins customers’ hearts (and purses) and who is to leave the stage. UX stays a top priority
Faceted navigation in ecommerce: How it helps customers and SEO Read More »
Thousands of Amazon suppliers are panicking as the online retail giant has abruptly halted large numbers of wholesale orders. Amazon explained its move through a terse statement that read in part, “We regularly review our selling partner relationships and may make changes when we see an opportunity to provide customers with improved selection, value and
Amazon’s supplier purge could benefit some online retail players – Econsultancy Read More »
Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March 12th), meaning it has been changing how we connect with friends, family and businesses for three decades. In fact, it has pretty much changed how we all live our
Celebrating 30 years of the World Wide Web [Infographic] Read More »
It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried? In a post from June 2nd 2017 I wrote about how Amazon was poised to launch in Asia-Pacific and regional retailers were about to
