ecommerce

What You Need to Know About Amazon’s Inventory Performance Index

ecommerce /

One of the core competencies that separates Amazon sellers that can scale from those who can’t is inventory management. This is especially true for sellers utilizing Fulfillment by Amazon (FBA), a well-oiled process that both minimizes storage costs and maximizes customer satisfaction with healthy stock rates. While walking this tightrope, FBA policies and terms change […]

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How to Improve Your Amazon Ads to Increase Sales

ad campaign, Amazon, Amazon ads, conversion rate, ecommerce, Product, Sales /

Amazon is the first place people go to when they shop online. According to BloomReach’s State of Amazon report, customers begin their search on Amazon 2X as frequently as on Google and this number is only going to increase. Eventually your potential customers will start all their searches on Amazon even if you’re not selling a

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First Things First: Know The Essentials of E-Commerce Merchandising

ecommerce, Merchandising, Online retail merchandising /

Sales guru Jim Rohn aptly said: ‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the fundamentals.’ I agree wholeheartedly. In order to sell better online you need to know the fundamentals, or essentials, of persuasive selling. These same principles apply whether you’re selling face-to-face or on a website. Only by

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Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses

ecommerce /

Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote was “If you build a better mousetrap, the world will

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How to expand marketing reach in the slow season, part 3: Yahoo Gemini

ecommerce, paid search, pay per click advertising, PPC, Search Marketing, search results, Yahoo Gemini /

When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned

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Technical considerations before purchasing a commerce platform

Content marketing, Development, ecommerce, ecommerce platform, ecommerce seo, ecommerce tools, paypal, Product Marketing /

Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. There are a number of factors to consider before purchasing a commerce platform – in fact, the choices are endless. But what’s really important? Here are some of the key considerations. The product catalogue

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17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

ecommerce, SEO BLOG /

“That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a cheap source for a certain product, the lure of online

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