ecommerce

How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping

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The Most Overlooked Email Marketing Strategies of 2018

The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign

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Using a Strong Brand to Create Your Own Social Media Funnel

Using a Strong Brand to Create Your Own Social Media Funnel Do you want to monetize your influence without selling others’ products? Online influencers are often bombarded with requests to work with brands, with these collaborations nearly always taking the form of sponsored content on the influencers’ blogs and/or social media profiles. Sure, these types

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Pro Marketing Tips For Growing Your E-Commerce Website

E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying

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Six Hreflang tag pitfalls to watch out for on e-commerce websites

When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be

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