This week, H&M was declared racially insensitive when a hoodie reading “COOLEST MONKEY IN THE JUNGLE” was modeled on a black child on their website. While the retailer offered an apology, this isn’t the first time where they put an offensive product up for purchase, and it harkens back to other incidents where Zara and […]
What Small Businesses Can Learn from H&M’s Racial Blunder Read More »
Don’t let low sales dash your dreams. Use this marketing checklist instead to figure out where you’re going wrong. Yeah, it might take a little revision — or a whole lot — but if you’re serious about success, you can’t settle for mediocre any longer. Ready to get started? 1. Audit Your Images ☑️ Listen,
Low Sales? Use This Checklist to Figure Out Where You’re Going Wrong Read More »
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or
Dealing with holiday gift sets after the holidays • Yoast Read More »
How you can use push notifications to increase your online conversions You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users. Online businesses use all
What are web push notifications? Read More »
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we
How To Boost Post-Holiday Sales with Conversion Rate Optimization Read More »
Once upon a time I was a single, lonely loser and used Photoshop to outfit my Tinder profile with marvels such as these: Then I got a girlfriend and then this job. So I deleted Tinder from my phone and said farewell to Photoshop. But if there was anything to be learned from my
How Canva Turned Me Into a Social Media Sage and Helped Me Quit Photoshop Read More »
Ever heard of the Pareto Principle? It has its own entry on Wikipedia, so I expect you to know what it is (just like how I expect you to know all of Wikipedia’s other 5.5 million articles). If you aren’t familiar with it, it goes by many names and applies to several industries, but hey,
The Magical 80/20 Rule – SumAll Read More »
One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented. An online retailer’s free shipping policy can boost conversions, but
4 Ways to Make Free Shipping Profitable for Your eCommerce Business Read More »
The holiday season is already upon us, but it’s never too late to check your eCommerce website to make sure that it is ready for the crowds of online shoppers. We turned to our in-house experts for some quick and easy tips. Here are some ways you can equip your online business to handle the
Expert Tips for Handling Holiday eCommerce Traffic Read More »
Dude, I love shopping. And yes, I did just start this blog with “dude” because I want you to know that ALTHOUGH I am a woman and that sure, women are statistically more likely to shop than men, I am also a bro and my last online purchase was a giant bag of cocoa-dusted almonds,
Shop ‘Til You’re Trending: Shopping Through Instagram Read More »
