Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user […]
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Home / eCommerce / Shopify or WooCommerce – Which is Better for eCommerce (YouTube Video)? By WinningWP Editorial December 11, 2017 A few years ago, just about any serious eCommerce store would have been built using Magento. And then came along WooCommerce (an extension of WordPress) and Shopify: both of which are now dominating the
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You’re busy, I’m busy, everyone’s busy. You’re a hardworking member of the ecommerce world; I write blog posts about it, hoping you’ll finally notice me. Our common denominator, SumAll, is always releasing new stuff to make your life easier as an online merchant, and I’m pleased to be writing that blog post announcing that we
I remember my first Facebook Live video like it was yesterday. There I was, slicing two and a half pounds of raw chicken for a giant thing of matzo ball soup, and I thought to myself, “Wouldn’t it be funny and weird if I went Live right now?” And went Live I did: for fifteen
Lights, Camera, Action: Marketing Your Store through Live Video Read More »
My mom has this amazing collection of beaded sweaters that, some years back, we attempted to sell on Etsy. I say “attempted” because there were absolutely no sales and barely any traffic, and it was mainly all our fault. You see, I was twelve-years-old at the time and thought I could do wonders with a
Man, there’s some crazy marketing on the Internet. Twitter accounts that act the way I do online after hours and Instagram accounts that are 100% memes—it’s enough to make your head spin! But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno,
Market to Target: How to Align Your Marketing Strategy to Your Demographic Read More »
There are many different types of online store and eCommerce platforms. But two platforms stand out among the others due to their features and ease of use. In this post, we will compare the Shopify vs Wix platforms and look at the specific characteristics of each one so that you can decide which is best
Shopify vs Wix – Choosing the Best eCommerce Solution Read More »
The idea of creating your own website or online brand is a daunting task. You have to own specific web design skills, know how to operate and maintain an IP address, and be able to upgrade with the fluctuating market. It is simply a task that most will not be willing to take on. This
In this article we will be running through the pros and cons of two popular site building platforms comparing Shopify vs Weebly. Merchants concentrate on a few items when designing their website; these are social media integration, SEO, ease of use, the ability to list various products on sale, ability to make and receive payments
Shopify vs Weebly – Comparison of Two eCommerce Builders Read More »
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report from UPS, four out of every five shoppers around the world have used a retailer’s
