ecommerce

How to get the best visibility for your PPC ads in the run-up to Black Friday

ad copy, Amazon, black Friday, consumer electronics, Cyber Monday, ecommerce, Industry, paid search ads, PPC, PPC ads, SEO BLOG / Good To SEO

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to […]

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5 Ways to Use PopUps to Drive eCommerce Conversion

Advertising, digtal marketing, ecommerce, popups, SEO BLOG, Social media marketing / Good To SEO

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need. Understanding PopUps While a lot of people find popups annoying and blame them for disrupting their website visits, successful bloggers, top SaaS companies,

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adding testimonials to your site • Yoast

Ask Yoast, ecommerce, SEO BLOG, Testimonials, User eXperience (UX) / Good To SEO

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of

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Why Your eCommerce Business Should Focus on Them

ecommerce, millennials, SEO BLOG / Good To SEO

Millennials are now the biggest demographic with disposable income in the US today. This is the generation born between the 1980s and 1990s. Statistics show that Millenials will make up the majority of the US workforce by the year 2025, which also means that most of them still have their prime earning (and spending) years

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How To Better Organize Shopping Campaigns – Part 2

Account Structure, Advanced PPC Strategies, Bing Shopping, ecommerce, Ecommerce PPC, Google Shopping, How To, How To Guides, PPC Strategy, Product Listing Ads (PLAs), SEO BLOG / Good To SEO

November 8, 2017 When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are

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6 Fast Ways to Boost Omnichannel Personalization

ecommerce, personalization, SEO BLOG / Good To SEO

StockSnap / Pixabay The marketing guru and best-selling author Seth Godin once said that “Marketing is a contest for people’s attention.” In today’s digital world, our attention spans can be as short as five seconds, leaving a tiny window for marketers to engage and establish value and relevance. The answer is personalization, according to Michael

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Facebook and PayPal Collaborate to Allow Peer-to-Peer Payments

ecommerce, Facebook, Messenger, paypal, peer-to-peer payments, SEO BLOG, Social Media / Good To SEO

Facebook is making it easier for users to send and receive money. Online payment giant PayPal announced that Facebook users can now make peer-to-peer payments via Messenger by using their PayPal accounts. The agreement between Facebook and PayPal will also make it easier for the social network’s users to fund online purchases or send money even

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5 Ways Retailers Can Beat Amazon This Holiday Season

Amazon, Business, ecommerce, Retailers, SEO BLOG / Good To SEO

There’s no denying that when it comes to holiday shopping, Amazon is the company to beat. The past few years saw the retail giant’s sales figures going up, especially during the holidays, as thousands of consumers opt to shop online because of convenience. As a matter of fact, the internet retailer accounted for 33.8% of

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5 SEO Tips for More Holiday Ecommerce Sales

ecommerce, holiday, Sales, SEO BLOG / Good To SEO

tookapic / Pixabay As we approach Halloween, the beginning of the holiday season, it is time to tune up your e-commerce stores in preparation for your biggest sales season. The sooner you can begin optimizing your e-commerce store for more search engine traffic this holiday season, the better. Below are 5 of the best SEO

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Important Things to Consider When Planning an E-Commerce Site

ecommerce, SEO BLOG / Good To SEO

Tumisu / Pixabay E-commerce sales are expected to top $4 trillion by 2020, according to an eMarketer report. Furthermore, statistics show that 71% of consumers shop online. Whether it’s for convenience, lower prices, a bigger selection, or a combination thereof, most consumers prefer to buy online. Entrepreneurs can take advantage of this trend by launching

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