ecommerce

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Unfortunately, that’s often the reality: many ecomm storefronts don’t have the best checkout experiences, and it absolutely crushes their sales efforts. This […]

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How negative reviews could be a game changer for your business

Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products. Businesses

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Is a subscription model right for every brand? – Econsultancy

There’s a subscription service for everything these days – or at least, that’s how it seems. Subscription services and direct-to-consumer models are currently all the rage as established brands and start-ups alike realise they can cut out the middleman by delivering a personalised, tailored product directly to the consumer – and in a way that builds

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4 essential metrics for measuring e-commerce post-purchase conversions

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then,

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What is recommerce and why is it growing in popularity? – Econsultancy

Shopping second-hand is certainly not a new concept. From charity shops to eBay, consumers have always been keen to bag a bargain. Consumers are also increasingly keen to reduce their own consumption, and to help combat the negative impact on the environment. This has led many retailers to enter the ‘recommerce’ market (sometimes referred to

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An Introduction To All The Best WordPress eCommerce Plugins for 2019

Home / eCommerce / A Detailed Introduction to the Best WordPress eCommerce Plugins (2019) By Colin Newcomer Last updated: September 30, 2019 The internet is the perfect vehicle for connecting hungry buyers with passionate sellers. If you can find (or create) the right products, you can make a good living by selling them online —

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The ultimate guide to the error 404 status code and SEO – Econsultancy

Every page you visit on the Internet will return something called a status code, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 means ‘Not Found’: the server you are requesting the page from has acknowledged your request but the page you

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6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of

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