So often, you get almost everything right with a retail marketing campaign. Users come into your app or mobile site, they’re engaged, they go so far as to add items into their carts. That’s where the heartbreak happens. Your user doesn’t buy what’s hanging out in their cart. And the costs are staggering– cart abandonment […]
How to Decrease Mobile Cart Abandonment? Get Personal. Read More »
By Shivangi Sharma Though consumers today are empowered like never before to make practical buying decisions, their choices are not always rational. To a large extent, purchase decisions are influenced by subconscious factors and certain psychological triggers. Consider this: You walk into a showroom full of mirrors. You can’t help but look at yourself. You
3 Ways Nudge Marketing Can Increase Conversions in E-Commerce Businesses Read More »
Alibaba is nipping at the heels of top cloud companies Amazon and Microsoft. While the two still reign supreme in terms of revenue, the Chinese company leads the pack in terms of growth as Alibaba’s cloud revenue more than doubled in 2016. According to market research firm Gartner, Amazon Web Service (AWS) profits rose 45.9%
Alibaba’s Cloud Revenue Skyrockets, Aims to Surpass Amazon and Microsoft Read More »
By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports
Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season Read More »
A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to eCommerce giant Amazon on its own turf. Amazon is a serious threat not only to traditional retailers such as Target but to the search engine
It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out
Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution
How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service Read More »
By Basem Temraz Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue? While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out
10 Best Strategies to Convince Customers to Purchase From Your E-Commerce Website Read More »
Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors. The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears to be ready and Shopify is offering it to its millions of sellers. The future
Shopify’s Instagram Integration to Open Doors for Millions of Vendors Read More »
Walmart’s competition with Amazon has just reached new levels, with the former looking to cut into a bigger piece of the millennial pie. Millennials aren’t exactly Walmart’s demographic, as its scant number of stores in urban areas attest. But the company’s acquisition of Jet.com might change all that. The website is set to launch Uniquely
Walmart Challenges Amazon, Launches Grocery Line With Jet.com Read More »
