Move over Bill Gates. Someone finally managed to topple the Microsoft founder from his number one spot on the world’s richest list; a spot that he has occupied since 2013. Jeff Bezos, the founder of online retail giant Amazon, briefly became the world’s richest man last Thursday after his net worth surged by an astounding […]
Amazon CEO Jeff Bezos Became World’s Richest Man for One Day Read More »
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The
What does visual search mean for ecommerce in 2017? Read More »
Online businesses have been booming in recent years due to the conveniences they offer. If you’re planning to enter this industry, you should bear in mind that an online shop is significantly different from a physical store. Unlike the latter, where location and the establishment itself plays a role in attracting customer, online businesses rely
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rawpixel / Pixabay Who buys your product? (Besides your friends, and your mom, that is.) Understanding who you’re selling to is crucial in today’s personalized marketing environment. The more you know about your customers, the more you can tailor their experience to retain engagement, and develop greater prospects. There are a host of decisions ecommerce
Who Are You Selling To? The Basics on Buyer Personas For Ecommerce Read More »
“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,
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Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month. Social network
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The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across
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There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially
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Messaging apps are here to stay. Even big tech names such as Facebook, Apple, and Google are battling it out on the field. So, it is no wonder that Amazon may now be working on having its own messaging app called ‘Anytime.’ Amazon has reportedly started surveying its customer on what features are important to
Is Amazon Building a New Messaging App Called ‘Anytime’? Read More »
Tumisu / Pixabay In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?” That’s what this
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