Gaining momentum and building its reputation as the summer version of Black Friday, this year’s Amazon Prime Day is expanding to about a day and a half, and is once again creating a vortex of excitement pulling in both shoppers and the media. There are a few fascinating things about this shopping holiday which debuted […]
Amazon’s Strategy is Clearly Outlined in Prime Day Offers Read More »
At a time when most people would rather get a text than a phone call, SMS marketing is a smart choice. Every kind of business can utilize text messaging. The team from TextMagic has put together an infographic showcasing the most common ways to do that. Retailers like Abercrombie & Fitch, American Eagle and Best
7 Tested Ways to Use Texting for Your Small Business Read More »
When you are sending packages across the US or ordering from any ecommerce site anywhere the world, the cost to do so will be decided by the weight of your package. There are two calculations for working out the billable weight of your shipment: the dimensional weight, and, the actual weight. It is the greater
How To Calculate The Billable Weight Of Your Shipment Read More »
CNBC is reporting that MKM Partners analyst Rob Sanderson’s latest chart shows a striking gap that has widened between Amazon and store-based retailers (Wal-Mart, Taraget, Costco, Home Depot, etc.) over the past year. While Amazon still only boasts a 5 percent share of total retail sales, excluding food, across the country, according to data from
Latest Chart Shows How Quickly Amazon is “Eating the Retail World” Read More »
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions
4 under-the-radar UX flaws that are killing your conversion rate Read More »
Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. I read somewhere that there are about an estimated 110,000 English language eCommerce sites, in Alexa’s top One Million sites. Given
Essential eCommerce SEO Strategies To Boost Sales Read More »
With the July 4th eTail and retail sales currently in high gear, many eCommerce sites and small businesses will continue riding the revenue wave into next week with the third annual Prime Day on Tuesday, July 11 with hundreds of thousands of deals exclusively for Prime members around the world. New this year, members can
eCommerce Getting Prepped for Amazon PrimeDay Read More »
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of
Testimonials: increase your visitor’s trust Read More »
The U.S. currently has too many shopping malls. Studies have shown that the country has 24 feet of retail space per capita. However, it seems as if the retail bubble has burst and it’s now time for e-commerce to step forward and fill in the vacuum to satisfy the consumers’ compulsive need to shop. Below
5 Trends That Are Dominating E-Commerce in 2017 So Far Read More »
SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in
Ultimate guide to small business SEO • Yoast Read More »
