ecommerce

6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

2019 ecommerce, ecommerce, tools /

Social media is a terrific channel for marketing your Ecommerce brand. If you engage actively with your audience and quickly resolve their apprehensions, then you can convert them into true fans (as Kevin Kelly likes to call them). However, it’s time-consuming to keep up with multiple social platforms. To keep up with the tedious and […]

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3 AI Tools to Help Predict eCommerce Consumer Behavior

ecommerce /

Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. In such a way, employees can allocate

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The biggest digital marketing stories in China: June 2019 – Econsultancy

ad fraud, Advertising, ecommerce, JD.com, Tencent /

Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China. This month, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale. Plus, ad fraud remains a major problem in China, as exemplified

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How Can Chatbots Help Increase Online Sales and Customer Retention?

ecommerce /

Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in sales strategies increases conversion rates up to 30% when engaging prospects or

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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Acquisition, digital advertising, ecommerce, Industry, Jet, jet.com, News, paid search, WalMart /

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a closer look at the performance of both sites’ leads reveals: This shouldn’t be a surprise, because this has been Walmart’s plan all along, and Despite

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These are the seven retailers at the forefront of China’s New Retail revolution – Econsultancy

Alibaba, digital transformation, ecommerce, New Retail, Omnichannel retail, online to offline /

‘New Retail’. ‘Smart Retail’. ‘Boundaryless Retail’. The evolution currently taking place in China’s retail and ecommerce sector goes by a few different names, but in each case, it’s characterised by the use of technology to merge online and offline commerce. New Retail, the name most commonly used to refer to this trend, has been dubbed

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The little-known Amazon advertising strategy that’s changing the industry

Amazon, ecommerce, Ecommerce strategy /

As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion.

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Five tips to create an SEO-friendly FAQ page

Content, customer support, ecommerce, FAQ, Google, on page content, quora, Reddit, SE Ranking, SEO, SERP, structured data, website optimization /

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good

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