Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed […]
How to Use Data to Become Incredibly Customer Centric Read More »
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry
Amazon SEO is Now More Important than Google SEO for Brands Read More »
Keith Fitz-Gerald, an experienced trader, and analyst for Money Map Press was asked by Stuart Varney on Fox Business today to explain his rationale for Amazon hitting a $2 trillion valuation before Apple: “There are four key businesses here, artificial intelligence, entering your home, big data, and distribution into advertising. That’s the four business segments that
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Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products delivery platform that can plug in anything. Thanks @BuiltinLA for naming @SnackNation one of the
How SnackNation’s Predictive Analytic Engine Fuels Their Success Read More »
When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover that Colox itself is undergoing a multi-year transformation with the goal of becoming a digital company. Recently, at Salesforce Live, Doug Milliken, VP Digital Experience Transformation at The
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Amazon Founder and CEO Jeff Bezos recently talked about why Amazon is so successful, what he looks for when buying companies and how the business miracle of AWS came about. Here are some key excerpts from his Q&A at The Economic Club Of Washington: The secret sauce of Amazon, the number one thing that has
Inside the Mind of Jeff Bezos as He Reveals the Secret Sauce of Amazon Read More »
A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm appointments, and even order food. However, one area that voice technology seems to be lagging behind is voice commerce. Rise of Voice Technology Telling a computer to retrieve information or to
Voice Commerce: Is It Living Up to Its Early Hype? Read More »
What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly effectively, and clearly. Otherwise, your prospective client will lose interest and move on to the next brand. So how will you answer this question?
Is it Time to Refine Your Value Proposition? Read More »
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z. The United Nations data marks the years 2000/2001 as the intergenerational split, while other researchers define it earlier, around 1995 to 1997. Gen Z,
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something Read More »
“Ecommerce is essentially digital disruption,” says David Spitz, ChannelAdvisor CEO, at the recent Retail (R)evolution 2018 conference. “If you are a brand or retailer and you are in that supply chain, or flow of commerce, digital disruption for ecommerce is like what Netflix did to Blockbuster. There’s a lot of retail disruption. The alternative of being able
Brands Are Waking Up to the Inevitable of Selling on Amazon Read More »
