It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity. Here are 12 that are memorable for me. 1. Sorrell on GDPR, WPP & ITV Let’s start with day two headliner Sir Martin Sorrell. In a year where marketers seem to have said the […]
The 12 most surprising quotes from the Festival of Marketing 2018 Read More »
Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and
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This week we have another agency head profiled as part of our ‘Day in the life’ feature. Andreas Pouros is co-founder and CEO of Greenlight, and has been a valued contributor to Econsultancy over the years. Let’s find out what he does, and how. (Remember to look at Econsultancy Jobs if you’re interested in a
A day in the life of… CEO at Greenlight digital agency Read More »
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London. Her background lies in advising large organisations in business process re-engineering, IT strategy, operating models, cost analysis and business change. So, let’s find out more about
A day in the life of… director of professional services at Cognifide Read More »
“The purpose of a business is to create and keep a customer” – Peter Drucker, Management Consultant. Customer Lifetime Value (CLV) is considered one of the most important factors in determining a business’s present and future success. However, less than half of those surveyed for our research said they were able to measure CLV. Our
What marketers should consider when using customer lifetime value (CLV) Read More »
From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific. Remember, all Econsultancy subscribers get access to our new and improved Internet Statistics Database. On we go… Content recommendation the only task Asian consumers would trust
The best Asia Pacific digital marketing stats from September 2018 Read More »
Wednesday, October 3rd, 12pm EST/ 9am PST/ 5pm GMT+1 Digital marketers understand that just because something is measurable doesn’t mean it’s relevant. They also get that the greater measurability offered up by Google, Facebook and Amazon doesn’t translate to performance reporting you can use, or provide clear, actionable retail intelligence. Not understanding the difference between
Every year around this time I get really excited about the Festival of Marketing (October 10-11, London). Some may see that as a bit sad, but unless you’ve attended in previous years you won’t know that the Festival is more than just another conference (it really does feel like a festival). To whet your appetitie, with only
10 unmissable speakers at the Festival of Marketing 2018 Read More »
Welcome to Econsultancy, reengineered. You might have noticed we have changed a few things about Econsultancy. We’ve tried to achieve three main themes in the project – new, better and more: New features, new functionality and a new look Better and simpler UX and better functionality More data, more charts and more experimental features What’s
Welcome to Econsultancy, re-engineered – Econsultancy Read More »
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers. As internet-connected devices proliferate, the IoT offers marketers new opportunities and challenges when striving to connect with customers. Subscribers can read all about the IoT in one of our latest reports, A Marketer’s Guide to the Internet of Things – but
Five things you didn’t know about the Internet of Things Read More »
