edison research

What The First Facebook Usage Decline Really Means For Your Marketing

Activate, David Ogilvy, Edelman Trust Barometer, edison research, eMarketer, Facebook, SEO BLOG, Social Media / Good To SEO

Worried about the first Facebook usage decline as reported by Edison Research? Of course you are—as a marketer, you pay attention to major Facebook shifts including Facebook’s organic reach decline and the impact of Mark Zuckerberg’s announcements earlier this year. Facebook is one of the top global marketing-media-technology companies known as FAANG (Facebook, Amazon, Apple, […]

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Audio Content Marketing: How To Reach Your Busy Audience [Research]

Activate, Audio content, Content marketing, edison research, Market Research Insights, SEO BLOG, Social Media Examiner / Good To SEO

When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power. Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format. Rather it’s a media format tailored to the needs of

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What Does the Future of Podcasting Look Like? [Audio]

edison research, Podcast, podcasting, SEO BLOG, Tom Webster / Good To SEO

Marketing Podcast with Tom WebsterPodcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players

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Amazon Alexa and Smart Speakers Are the Next iPhone

amazon alexa, apple home pod, Content Marketing Research, edison research, google home, npr, Research, SEO BLOG, smart speakers, tech / Good To SEO

The iPhone is called that because when it debuted 10 years ago, making telephone calls was the primary reason to have such a device. My, how things have changed. I used to get 10 to 12 phone calls and voice mails each day. Now? One or two at the maximum. And my kids (proud Gen

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