Editorial Strategy and Planning

Thinking of Creating Original Research? 8 Things to Consider

Content Creation, Editorial Strategy and Planning, SEO BLOG /

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional) content. It’s research-informed content that […]

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7 Fixes for Common Writing Mistakes [Examples]

Content Creation, Content Marketing Examples, Editorial Strategy and Planning, SEO BLOG /

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Do we need to bleed when we write? When you reframe writing as

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What One Brand Did After It Created a Top 10 Blog

Agile Marketing, Chief Content Officer Magazine, Content Marketing Tools and Technology, Editorial Strategy and Planning, SEO BLOG /

What would you do with a blog that averaged 150,000 monthly views?Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at

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How to Train a Journalist in Content Marketing

Chief Content Officer Magazine, Editorial Strategy and Planning, SEO BLOG, Teams and Skills /

You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities. But not all journos will hit the ground running. Making the switch to content marketing can take a

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Ready to ‘Fire’ Your Content Team?

Content Strategy, Editorial Strategy and Planning, Operations, SEO BLOG, Teams and Process, Teams and Skills /

Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Curation, Content Marketing Tools and Technology, Editorial Strategy and Planning, productivity, SEO BLOG /

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is

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How to Build a Content Calendar That Goes Way Beyond the Basics

Content Marketing Strategy, Content Marketing Tools and Technology, Editorial Strategy and Planning, SEO BLOG /

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. How will you know? Most

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

CMI Roundups, Editorial Strategy and Planning, productivity, SEO BLOG, Templates and Checklists /

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation

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