Editorial Strategy and Planning

How GE Gives Recruiting Content a Personality Lift

Chief Content Officer Magazine, Content Creation, Content Marketing Examples, Content Strategy, Editorial Strategy and Planning, SEO BLOG / Good To SEO

If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those with more of it could outspend competitors – building capacity and buying advertising – or survive on low margins. Ask the same question of a CEO audience today, and they’re much more likely […]

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Create Content for the ‘Why’, Not the ‘What’

Editor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program. After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following