Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your […]
[Guide] Email Marketing for Charities & Not-For-Profits Read More »
Ask anyone about their interests, and most people will probably mention travelling. There are so many people posting about their #wanderlust that it should be easy to beat your sales goals every month, right? And yet, with such a competitive market, it’s increasingly hard to turn all those eager travellers into customers. Lucky for you,
[Guide] Email Marketing For The Travel & Tourism Industry Read More »
☑ Are the recipients the target audience of the email? Similar to sending your emails to engaged recipients, you want to be sure they’re also the target audience to receive the email’s content. The more targeted you are with who of your audience you want to engage, the higher the likelihood that they will open, click,
Holiday Email Best Practices for Financial Institutions Read More »
Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of people,
Email is often underestimated and neglected as a customer-oriented marketing channel. A properly planned and perfectly implemented email campaign provides a wide variety of opportunities that you should not miss out on, particularly when it comes to the e-commerce sector. With transactional emails, newsletters, and other marketing emails either as standalone emails or integrated into
The 7 Most Important Email Campaigns For Ecommerce Read More »
How to grow your email list? OK, so… If you are here, it means that you have made the wise decision to use email as part of your marketing strategy. Very well. But how do you start? There is a fundamental thing that you are missing, which is an email list to send your communications
Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationships between customers and companies. With this in mind, we have put together a blog series for you: “Newsletter Creation: A Step-By-Step Guide.” In this second part, we
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list – you’re probably so fed up to hear this, you’re bored to death. We get it. The aim
Unsubscribe Link – Why you need to include it in all marketing emails Read More »
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent. According to Mailjet, good marketing newsletters
How To Create Newsletters That Engage Readers More Read More »
Whether you’re just starting with email marketing, or you are just rethinking your strategy, it may seem like the list of things you need to think about is never ending. Where do you start? We feel you. At Mailjet, we know very well how difficult it is to define an email strategy, and the amount
