Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your […]
7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services Read More »
For event marketers, email is an integral part of the overall strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Stats like these prove that email marketing is still very much alive. The challenge for event marketers is to craft an email strategy
Event Email Marketing Campaigns – Tips For Optimization Read More »
You built up your list of subscribers. Now it’s time to remove a bunch of them. Cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who
Why You Should Clean Your Email List (and How to Do It) Read More »
The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
How to Deliver the Best Customer Onboarding Email – Email Marketing – SMTP services Read More »
Email marketing. Few B2B marketing tactics have been as beleaguered. The “email is dead!” battle cry rang strong for a few years, but now we’re hearing it much less frequently. It’s become universally accepted that email is here to stay. Not only that, marketers are realizing it’s an incredibly viable ‒ and valuable ‒ way
4 Brands That Are Using Email Marketing to Their Advantage Read More »
What is Deliverability? In email marketing, deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. And achieving deliverability can be a significant hurdle for many businesses. Return Path’s 2016 Deliverability Benchmark Report states that, in the US, only 73% of messages make it to
Five Ways to Ensure Every Email Makes It To The Inbox, Every Time Read More »
Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails
A Marketer’s Guide to the Best Time to Send Email Read More »
