Review your approach to email marketing by reviewing the latest trends As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in the year to come. Drilling down into your own data, and analysing it as a […]
Email marketing is still worth taking seriously in 2018 Read More »
New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well,
Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2 Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use. What are email marketers finding difficult? In the
Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. What is a tactic? Tactic – nounAn action or strategy carefully planned to achieve a specific end.
How email automation can create better results for your email marketing strategy At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to
Email Marketing automation: what’s all the fuss about? Read More »
6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization. Yet
Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented next May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address
Only 6% of companies replied that they are ready for GDPR Read More »
When is the best day and time to send an email to suit your target audience? When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. While deploying emails at an unfavorable time can certainly lead to lower engagement levels, many
How and why does timing matter to Email Marketing? Read More »
6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our memory. It’s not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of
Chart of the Day: Do you do any structured testing for your email marketing? Why is testing important? Yes, yes I know I drone on about testing, my little Email Geeks, but like the nagging mother I am, I will repeat myself again. Testing your marketing campaigns is as important as creating them. The fun thing
Testing your email marketing and marketing automation Read More »
