Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to take the risk of branding your entire online presence as “retro,” to be competitive, you […]
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Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I’ve always found that it is more difficult to decide which sequences to launch first as there are so many. I went back and counted the number of automation’s ideas,
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Chart of the Day: Do you get your emails approved? How many are involved? (Approval process) – Part 5 of 6 This week in our series, we will be looking at the approval process for our emails. (Catch-up on previous episodes.) Email approvals are fun. Well, for the people approving the email. For the email marketer,
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Every irrelevant email is a missed opportunity that costs you engagement and conversion. Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that your messages are personally relevant and well-timed. That means your emails must be personalized and
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Make sure you’re using this steps to maximize email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, the biggest challenge is to make them look personal enough. Sending emails is
8 steps to keeping your automated email outreach personal |Smart Insights Read More »
Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn’t just advantageous to you but your clients. This week we are focusing
How long do email marketers spend on the tasks creating emails? Read More »
Chart of the Day: Email Personalization in 2017 Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means: Dynamic content involves a web page or email communication that is created in real time, often with reference to a database query, in response to
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Chart of the Day: Understanding subscriber loyalty – Part 1 of 2 This is the first of a two-part blog, covering subscriber loyalty and unsubscribing. What will be covered: Unsubscribe Rate Unsubscribe-to-open Rate Benjamin Franklin said there were only two things certain in life: death and taxes. Well in email marketing, there is only one:
What is a good unsubscribe rate? Read More »
