Chart of the Day: 2017 Deliverability Benchmark Report The dreaded word With Halloween on its way, you naturally start thinking about all things spooky. Things like clowns, vampires or toddlers who won’t go to sleep. For email marketers, there is something far scarier that strikes fear deep in our hearts … poor deliverability. Calm down […]
Chart of the Day: Why subscribers flag email as spam If consumers mark your email as spam, then this is clearly unwelcome since not only has your brand been tarnished in their eyes, but even worse your delivery rates to existing subscribers could be harmed. So what triggers a ‘mark as spam’ click? Technology Advice Research
What is Deliverability? In email marketing, deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. And achieving deliverability can be a significant hurdle for many businesses. Return Path’s 2016 Deliverability Benchmark Report states that, in the US, only 73% of messages make it to
Five Ways to Ensure Every Email Makes It To The Inbox, Every Time Read More »
This is a guest post written by Rozina Hussain, a Product Manager at BriteVerify. BriteVerify provides real-time email verification solutions that improve email data quality, inbox deliverability and email marketing ROI. What’s the secret to better email deliverability? Beyond any technical tips and tricks is a fundamental truth: People are more likely to see your
5 Ways to Increase Your Deliverability by Boosting Email Engagement Read More »
While we, as marketers, constantly talk about factors that affect email deliverability and ways to improve it, little has been said about what constitutes an effective marketing strategy and why deliverability is crucial to this plan. Often what we see is that marketers who think they know the benefits of improved deliverability but never act
