Email marketing analytics

Most people open welcome emails but don’t click through

Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, 82.57% people who receive a welcome email open it, but just 22.76% click through the […]

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Why subscribers ignore you (but don’t unsubscribe)

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers

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