Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, 82.57% people who receive a welcome email open it, but just 22.76% click through the […]
Most people open welcome emails but don’t click through Read More »
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers
Why subscribers ignore you (but don’t unsubscribe) Read More »
Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email Innovations Summit at Data-driven business later in the month. Since the focus is data or
How is email marketing evaluated? Read More »
Chart of the Day: 2017 global email benchmark report It’s that time of year! We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it’s broken-down by industry. Here the statistics are taken from 2016 vs 2017 (although remember that 2017 isn’t finished yet). But it does give
Is your email engagement healthy? Read More »
A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond
Email campaign tracking with Google Analytics Read More »
