3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this to your entire list? The quick answer is that you should never […]
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Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and
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The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
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3 Ways Social Media Can Supercharge Your Email Marketing Strategy Has your email marketing hit a plateau? If so, there’s good news ahead. You can bring your email marketing results to new heights with a little help from another very powerful forum—social media! Here’s how to supercharge your email marketing efforts by leveraging the power
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