With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, […]
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Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and/or website that may (should) include search engine optimization (SEO), email marketing, content marketing, mobile solutions, SMS
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Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your
[Guide] Email Marketing for Charities & Not-For-Profits Read More »
Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating
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Say you’re a marketer looking to improve your eCommerce sales. You’ve already done the work to get your business making more sales. You’re part of the 98% of 28 million blogs running their site on the most-preferred platform WordPress, you’ve started an email list, you’ve started posting on social media, you start send weekly emails
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Home / Marketing / Top 7 Best Mailchimp Alternatives for Simple and Effective Email Marketing (2020) By Dianna Gunn February 24, 2020 Mailchimp is one of the best-known email marketing tools available — it used to offer some of the highest-quality newsletter services around, and its newsletter tool still includes a vast selection of professional
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There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never
[Guide] Landing in the Inbox: Email Marketing Deliverability Basics Read More »
Ask anyone about their interests, and most people will probably mention travelling. There are so many people posting about their #wanderlust that it should be easy to beat your sales goals every month, right? And yet, with such a competitive market, it’s increasingly hard to turn all those eager travellers into customers. Lucky for you,
[Guide] Email Marketing For The Travel & Tourism Industry Read More »
Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital
Best Lead Generation Tactics for Content, Email & Social Media Marketing Read More »
Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on. Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders.
9 Ways Email Marketing is Failing You Read More »
