Email marketing is one of the most widely-used, yet underrated marketing techniques. Many brands use it because it works. But email marketing doesn’t get as much attention as more trendy techniques like influencer marketing. The hard truth is that email marketing is a tried and tested marketing technique that has been used by marketers for […]
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You’ve heard it before, but we’ll repeat it here: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put: You need to get people to give you their email addresses. Of course, that’s often easier said than done. Consumers these days are savvy. They aren’t just going
7 Creative Ways to Collect Emails Without Being Spammy Read More »
Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined
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Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Oracle Marketing Cloud Consulting has seen high interest
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Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot more to do than simply sending your email. These days,
Home / Plugins / Top Eight Best Email Subscription Popup Plugins for WordPress (2019) By Colin Newcomer Last updated: May 23, 2019 Since the internet’s earliest days, marketers have understood the importance of cultivating an email list full of targeted, engaged subscribers. It’s one of the most effective ways of generating a profit online —
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Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds
Exploring the world of email automation from the buyer’s perspective [Infographic] Read More »
The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas of an email program can greatly increase conversions. In this post, I’ll review five areas to focus on. Subject Lines and Preheaders The grouping of
Minor Tweaks to Marketing Emails Can Greatly Boost Conversions Read More »
Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search,
In the world of email marketing, maintaining a good sender reputation is as crucial as maintaining a good financial credit score for individuals. The reputation that a business builds for itself, takes it a long way and in most cases will save you from being tagged as a spammer/junk by mailbox providers. An easy way
Proven Methods to Nurture and Grow Your Email Brand Read More »
