You probably had your first dose of artificial intelligence (AI) through Steven Spielberg’s sci-fi films that depict robots coming to life and gaining control over the world. Though this is still a distant dream, it wouldn’t come as a surprise if such advancements actually came true in the near future. As the world is moving […]
How to Use AI to Provide Seamless Email Journeys for Your Customers Read More »
Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been seeing more email
Exploitive Email Bots Clicks Pretending to Be Engaged Subscribers Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
The Role of Email Marketing in an Omnichannel Strategy Read More »
If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way, “Effective customer engagement requires
How to Use Email Marketing Segmentation to Grow Your Business Read More »
At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: How do financial advisors make the shift from traditional to
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account
What defines high-quality links in 2019 and how to get them? Read More »
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line? To find out,
A simple, three-part email automation series may help ecommerce businesses win back customers and boost profits. For many reasons, loyal customers who return to an online store repeatedly are a key to success. These repeat shoppers cost relatively less to market to and often spend more on every order. Sometimes, however, these customer relationships fade.
